7 gaming translation myths that mean ‘game over’ for developers

According to Newzoo’s 2019 Global Games Market Report, gamers around the world are expected to spend $152.1 billion on games this year – a +9.6% year-on-year increase. The study found that there are more than 2.5 billion gamers around the world with the US, China, Japan, South Korea and Germany representing the largest-value markets of […]

Posted by Alexandra Kravariti
On 5th December 2019
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Five gaming translation essentials for multilingual games

With the global video game market set to reach $US 138.4 billion by 2021 (Statista), the industry continues to demonstrate consistent year-on-year growth. Online and mobile gaming have truly opened the market to global audiences with smartphones making games accessible to almost everyone – not only PC and console owners. Tapping into this global market […]

Posted by Alexandra Kravariti
On 13th November 2019
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5 steps to nail casino translation first time, every time

Casino translation is a highly-niche language service that comes with unique demands compared to your typical translation project. The complex nature of online casinos means you can have dozens or more individual games to translate and localise for multiple audiences, platforms, operating systems and devices. The amount of work involved in achieving this often comes […]

Posted by Alexandra Kravariti
On 4th October 2019
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Heaven’s Vault: A video game about translation… only available in English

Video game translation is a topic close to our hearts here at Jackpot Translation and it always pains us to see new titles let gamers down by not delivering content in their language. Thankfully, more developers and publishers are taking issues like translation and localisation seriously these days and the consequences of neglecting languages are […]

Posted by Alexandra Kravariti
On 18th June 2019
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Casino translation: What are the most popular online casino games?

If you are in the online casino business, providing the most popular games for your target audience is crucial. This may not be as straightforward as you first imagine, either, because online casino gaming is a truly global industry that opens you up to a variety of target audiences all around the world – and […]

Posted by Alexandra Kravariti
On 13th May 2019
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7 video game localisation essentials developers forget

As we’ve said on this blog many times, video gamers care about localisation a lot. You don’t need to take our word for it either; we’ve seen boycotts, scandals, protests and countless angry debates surrounding the localisation of high-profile titles in recent years. Needless to say, the consequences of getting localisation wrong – in the […]

Posted by Alexandra Kravariti
On 18th April 2019
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Sportsbook translation: 3 things all the top sports betting websites have in common

When it comes to translating sports betting websites, you only need to look at the biggest names in the industry to get an idea of how it should be done. The likes of William Hil, bet365 and Unibet have gotten where they are today because they understand how to tap into a truly global audience. […]

Posted by Alexandra Kravariti
On 18th January 2019
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Casino translation: 5 things you need to know before getting started

The global online gambling market is forecast to reach £46 billion by 2020, already having more than doubled in value since 2009. This is a truly worldwide market, but there are significant linguistic and cultural barriers that brands in the online gaming field have to navigate. Overcoming these barriers is going to influence everything you […]

Posted by Alexandra Kravariti
On 14th November 2018
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Why the rise of eSports is great news for gaming localisation

Football might be the world’s favourite game, but the fastest-growing spectator sport right now arguably is not even a sport at all. The idea that millions of people would tune in to watch other people play video games would have seemed crazy not long ago, yet this is precisely what is happening with the rise […]

Posted by Alexandra Kravariti
On 18th October 2018
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Five types of sports translation a global industry can’t do without

Sports translation is a demanding field but a global audience of hungry fans are not going to wait around while you deliberate on the nuances of sporting language. In fact, modern sports translation is so sophisticated we often do not even notice it is there – and this is precisely what you should be aiming […]

Posted by Alexandra Kravariti
On 28th September 2018
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