Five steps to better video game translation

Video game translation is no easy task and you only have to look at some of the struggles major brands like Nintendo and Sony experience to get an idea of how big the challenge can be. The fact is, languages are complex and once you throw in the technological and cultural implications of translating a […]

Posted by Alexandra Kravariti
On 26th July 2018
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Games translation: three technical aspects you need to get right

Video game translation is far more technical than most people realise. Adapting content from one language into another is a crucial part of the process, of course, but there’s far more going on in any successful games translation project. To give you an idea of the expertise involved, today we’re looking at three technical aspects […]

Posted by Tom Robinson
On 22nd February 2018
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Casino translation: five things you need from your translators

It’s easy to think every casino translation project is pretty much the same. Maybe the languages and subject matter change, but all you’re doing is converting words from one language into another. So, surely, the process is the same regardless of the topic, languages and specifics of any given project – right? Tell this to […]

Posted by Tom Robinson
On 2nd February 2018
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Sports translation: These are the countries that bet most on sporting events

In regards to sports translation, one of the toughest decisions sports betting brands have to make is which target markets to prioritise. We’ve talked about this topic numerous times on this blog, each time referencing data from different sources to help you make this crucial decision. There’s no right answer to this tricky question but […]

Posted by Tom Robinson
On 29th January 2018
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Why do game developers keep making the same video game localisation mistakes?

When it comes to video game localisation, game developers have a habit of making the same mistakes over and again. Not only do new developers somehow copy the mistakes made by those before them, the same developers seem reluctant to learn from their own past mistakes. This is obviously frustrating for the gamers, who have […]

Posted by Tom Robinson
On 18th January 2018
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JACKPOT TRANSLATION ARE BACK FOR MORE ICE totally gaming

This year’s ICE Totally Gaming event returns to London ExCeL on the 6 – 8 February 2018 and Jackpot Translation will be there.

Posted by Tom Robinson
On 15th January 2018
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Why do the likes of Nintendo struggle so much with gaming translation?

Video game translation can be a frustrating thing. Getting it right is no easy task and falling short of good gaming translation is guaranteed to hurt the experience for those trying to enjoy your games. In the worst case scenario, you can completely isolate your target audience by getting things wrong – and the likes […]

Posted by Tom Robinson
On 2nd January 2018
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Casino translation: what will the online casino industry look like in 10 years?

The online casino industry is one of the most lucrative global markets, set to reach $81.7 billion in value by 2020. The forecasts, including those for casino translation are all very positive but the true value of the industry is hard to predict because the online nature of it means rapid change is always ahead. […]

Posted by Tom Robinson
On 22nd December 2017
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How machine learning promises to make sportsbook translation easier

Machine learning is powering a new breed of sportsbook translation technology that can learn and improve by itself. Last year, Google made the bold claim that its own AI translation tech was almost as good as human translators and, despite the somewhat comical exaggeration, there’s no denying the technology is rapidly advancing.

Posted by Tom Robinson
On 7th December 2017
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Video game localisation: sometimes targeting fewer markets is the way to go

Video game localisation is all about adapting your games for the widest possible audience. However, we see many developers get a little overambitious with the number of markets they target and make too many compromises with their video game localisation efforts.

Posted by Tom Robinson
On 30th November 2017
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