Game localisation: Rethinking 2021 strategies after Covid-19

The Covid-19 pandemic has affected every industry around the world, meaning businesses have to rethink their strategies for the year ahead. While most industries have suffered at various stages of the outbreak, some have actually benefited from the behavioural changes resulting from the global health crisis. The gaming industry is a good example, benefiting from […]

Posted by admin
On 8th January 2021
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7 casino translation mistakes you need to avoid

With the online gambling market set to reach $59.79 billion in worldwide revenue this year, expanding globally is a more tempting prospect than ever. Brands that successfully create multilingual platforms can tap into a global market with a potential audience of 1.6 million people who gamble on a regular basis. Creating a multilingual gaming platform […]

Posted by admin
On 23rd October 2020
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7 best practices for mobile gaming translation

Mobile gaming is expected to generate $76.7 billion in revenue in 2020, marking a 12% increase on the previous year. This is one of the fastest-growing digital industries and the prospect of hitting it big with global gamers is attractive. The thing is, convincing people to download your game, keep playing it and then spend […]

Posted by Alexandra Kravariti
On 18th September 2020
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7 challenges you’ll face when translating video games

With the world’s 2.7 billion gamers expected to spend $159.3 billion (£121.24bn) on games this year, the market is expected to surpass $200 billion by 2023. Video game translation is crucial for keeping this global industry on track for these growth predictions, opening up the most popular titles to gamers around the world. However, a […]

Posted by Alexandra Kravariti
On 21st August 2020
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Five things to know before you translate a video game

Video game translation catches a lot of developers and publishers out, as they often underestimate how much work is involved. One of the most common mistakes game producers make is waiting until their titles are almost finished before they start thinking about translation. By this point, you have already built a game that is not […]

Posted by Alexandra Kravariti
On 10th July 2020
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How has COVID-19 reshaped the gaming industry?

The coronavirus outbreak has brought global economies to a standstill, shut businesses overnight and cost millions of jobs – not to mention the hundreds of thousands of lives that have been lost. The economic impact of shutdowns has been devastating and few industries will come out of this unscathed. There are some exceptions, though. Supermarkets […]

Posted by Alexandra Kravariti
On 12th June 2020
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Three sportsbook translation mistakes you don’t want to make

Translating a sportsbook website for multilingual audiences is a demanding task. The dynamic nature of translating live commentary and updates means that you need a translation system that can deliver almost-instant translations. Speed is one thing, but achieving 100% translation accuracy in real-time is a major challenge for any brand in this business. To provide […]

Posted by Alexandra Kravariti
On 29th April 2020
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Seven hard lessons learned from poor game localisation

Localising video games is a complex process, but one developers and publishers can’t ignore in today’s global gaming landscape. With the online world having internet access to the same games, there’s more pressure than ever on studios to release games with immersive experiences for all audiences. Translation alone isn’t enough anymore and developers have to […]

Posted by Alexandra Kravariti
On 22nd April 2020
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ICE London 2020 was the convention’s biggest event yet

ICE London 2020 kicked off on February 4th this year, running across three days until February 6th at ExCeL London. Running for its eighth year, ICE London has continued to break new records since it moved from its former home at Earls Court in 2013. This year, the event hosted more than 630 exhibitors from […]

Posted by Alexandra Kravariti
On 25th February 2020
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Sports betting translation: Are you missing out on key target markets?

The global sports betting market generates more than $400 billion every year (Statista), making up 30%-40% of the entire global gambling market. The true value is likely to be much larger, but an accurate figure is difficult to calculate due to inconsistent regulation around the world. For brands aiming to capitalise on this global industry […]

Posted by Alexandra Kravariti
On 11th February 2020
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