7 video game localisation essentials developers forget

As we’ve said on this blog many times, video gamers care about localisation a lot. You don’t need to take our word for it either; we’ve seen boycotts, scandals, protests and countless angry debates surrounding the localisation of high-profile titles in recent years. Needless to say, the consequences of getting localisation wrong – in the […]

Posted by Alexandra Kravariti
On 18th April 2019
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Sportsbook translation: 3 things all the top sports betting websites have in common

When it comes to translating sports betting websites, you only need to look at the biggest names in the industry to get an idea of how it should be done. The likes of William Hil, bet365 and Unibet have gotten where they are today because they understand how to tap into a truly global audience. […]

Posted by Alexandra Kravariti
On 18th January 2019
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Casino translation: 5 things you need to know before getting started

The global online gambling market is forecast to reach £46 billion by 2020, already having more than doubled in value since 2009. This is a truly worldwide market, but there are significant linguistic and cultural barriers that brands in the online gaming field have to navigate. Overcoming these barriers is going to influence everything you […]

Posted by Alexandra Kravariti
On 14th November 2018
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Why the rise of eSports is great news for gaming localisation

Football might be the world’s favourite game, but the fastest-growing spectator sport right now arguably is not even a sport at all. The idea that millions of people would tune in to watch other people play video games would have seemed crazy not long ago, yet this is precisely what is happening with the rise […]

Posted by Alexandra Kravariti
On 18th October 2018
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Five types of sports translation a global industry can’t do without

Sports translation is a demanding field but a global audience of hungry fans are not going to wait around while you deliberate on the nuances of sporting language. In fact, modern sports translation is so sophisticated we often do not even notice it is there – and this is precisely what you should be aiming […]

Posted by Alexandra Kravariti
On 28th September 2018
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Gaming translation: 3 emerging markets every developer should know about

With the global gaming market shooting past the $125.3 billion mark this year, developers are understandably looking for emerging markets to make the most of this rapidly expanding industry. Things change quickly in this field, but there are three emerging markets that stand out for developers looking to establish themselves before the competition gets too […]

Posted by Alexandra Kravariti
On 28th July 2018
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Sportsbook translation: five language problems and how to fix them

Running a multilingual sportsbooking website is no easy task. The appeal of breaking into a global market as large as online sports betting is always appealing but the reality of maintaining a brand in this industry is too much for most to manage. Many of your challenges revolving around language, are only emphasised by the […]

Posted by Alexandra Kravariti
On 30th June 2018
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How blockchain is opening the global online casino industry

According to Statista, the online gambling industry is expected to surpass $50 billion in 2018, as the industry continues its incredible growth path. Mobile gaming is driving a new generation of online casino gamers and brands now have a truly global audience to market to. There is one persistent issue that keeps stunting the industry’s […]

Posted by Alexandra Kravariti
On 30th May 2018
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Five steps to better video game translation

Video game translation is no easy task and you only have to look at some of the struggles major brands like Nintendo and Sony experience to get an idea of how big the challenge can be. The fact is, languages are complex and once you throw in the technological and cultural implications of translating a […]

Posted by Alexandra Kravariti
On 20th April 2018
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Games translation: three technical aspects you need to get right

Video game translation is far more technical than most people realise. Adapting content from one language into another is a crucial part of the process, of course, but there’s far more going on in any successful games translation project. To give you an idea of the expertise involved, today we’re looking at three technical aspects […]

Posted by Alexandra Kravariti
On 10th March 2018
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