Let’s Talk About Video Game Localisation

The global gaming industry earned $184.4 billion (£148.7 billion) in 2022, according to estimates from NewZoo. With major markets spanning Asia, Europe, the Americas and practically every corner of the world, the industry relies heavily on game localisation to maximise growth. When done properly, game localisation can help turn titles into global hits, but as […]

Posted by Alexandra Kravariti
On 2nd February 2023
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Understanding the Brazilian Gaming Market: Game Localisation in Portuguese

Brazil is one of the world’s biggest gaming markets and it is starting to gain a lot of attention thanks to its huge market potential and rapid growth in recent years. You can expect a lot of competition if you are planning to target the Brazilian gaming market over the next few decades, but publishers […]

Posted by Alexandra Kravariti
On 2nd November 2022
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French Government Bans English Gaming Jargon: Why & What Are the Implications?

In its ongoing quest to “preserve the purity” of the French language, authorities in France are trying to put a stop to the use of English gaming jargon. New guidelines mean government workers are now instructed to use French alternatives for some of the most widely-used terms inherited from the English language, such as “e-sports” […]

Posted by admin
On 8th August 2022
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ICE 2022 will bring the gaming industry giants back to ExCeL London again

ICE London is the largest corporate gathering for gaming operators in Europe, bringing together some of the industry’s largest providers. After being postponed in 2021 due to the on-going situation with Covid, ICE London returns this month to its traditional base, ExCeL London. It takes place over three days (12-14 April), with ICE VOX running […]

Posted by admin
On 5th April 2022
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Sportsbook translation: 7 things your customers want to see

Online sports betting is all about the experience and multilingual sportsbooking websites have to deliver equally immersive experiences to users from every target language and location. The interactive nature of online betting makes this one of the most challenging types of website translation. Your content needs to inspire action on every visit and keep users […]

Posted by admin
On 21st May 2021
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Game localisation: Rethinking 2021 strategies after Covid-19

The Covid-19 pandemic has affected every industry around the world, meaning businesses have to rethink their strategies for the year ahead. While most industries have suffered at various stages of the outbreak, some have actually benefited from the behavioural changes resulting from the global health crisis. The gaming industry is a good example, benefiting from […]

Posted by admin
On 8th January 2021
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7 casino translation mistakes you need to avoid

With the online gambling market set to reach $59.79 billion in worldwide revenue this year, expanding globally is a more tempting prospect than ever. Brands that successfully create multilingual platforms can tap into a global market with a potential audience of 1.6 million people who gamble on a regular basis. Creating a multilingual gaming platform […]

Posted by admin
On 23rd October 2020
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7 best practices for mobile gaming translation

Mobile gaming is expected to generate $76.7 billion in revenue in 2020, marking a 12% increase on the previous year. This is one of the fastest-growing digital industries and the prospect of hitting it big with global gamers is attractive. The thing is, convincing people to download your game, keep playing it and then spend […]

Posted by Alexandra Kravariti
On 18th September 2020
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7 challenges you’ll face when translating video games

With the world’s 2.7 billion gamers expected to spend $159.3 billion (£121.24bn) on games this year, the market is expected to surpass $200 billion by 2023. Video game translation is crucial for keeping this global industry on track for these growth predictions, opening up the most popular titles to gamers around the world. However, a […]

Posted by Alexandra Kravariti
On 21st August 2020
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Five things to know before you translate a video game

Video game translation catches a lot of developers and publishers out, as they often underestimate how much work is involved. One of the most common mistakes game producers make is waiting until their titles are almost finished before they start thinking about translation. By this point, you have already built a game that is not […]

Posted by Alexandra Kravariti
On 10th July 2020
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