Social media is one of the best ways to connect with current and prospective customers and research shows that nearly one in four people worldwide use some form of social network. Combined with the increase in portable device usage, social media apps are now some of the world’s top economies. This is a great way to communicate exciting news, tips, releases and more. Social media networks have a huge impact on a game’s e-reputation: users comment regularly and network with other gamers about their thoughts, questions and frustrations, before coming to the publisher, which has a huge capacity to influence others’ purchases. By being able to reply to customers as quickly as they want, companies can maintain strong communication channels and manage situations.
Marketers in betting and gaming industries who are particularly seeking to reach all demographics, such as children, mothers, fathers, businesspeople, professional gamers, and video game fans, need to implement a strong social media strategy to boost their communications. However, what do you do if you are headquartered in one location but your audience is located all around the world and communicating in other languages? Whether you like to “update”, “post” or “tweet”, our 24-hour social media localisation tool, buzz plus, will ensure your customers hear what you want to say, when you want to say it, and in the languages they understand!