Video game localisation: sometimes targeting fewer markets is the way to go

Video game localisation is all about adapting your games for the widest possible audience. However, we see many developers get a little overambitious with the number of markets they target and make too many compromises with their video game localisation efforts.

Posted by Alexandra Kravariti
On 30th November 2017
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An introduction to content strategy and sports translation for online betting sites

Content strategy and sports translation is essential for any emerging online betting site, given the competition you face in a crowded industry. The big brand names like Bwin and William Hill can rely on more traditional advertising methods to maintain their reach but new players in the industry have to fight harder for attention. The […]

Posted by Alexandra Kravariti
On 22nd November 2017
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Casino translation: three things to remember when translating your website

Today, we’ll be focusing on the casino translation process itself and three key things to remember across every part of your site. Follow these steps and you’ll not only engage with your audiences more effectively, you’ll also avoid some common translation issues online casinos run into.

Posted by Alexandra Kravariti
On 13th November 2017
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Casino translation: What’s holding back console casino games?

Online casino gaming is one of the strongest global markets – good to know in regards to casino translation – right now and forecasts predict plenty of more growth to come. Aside from new emerging markets around the world, the growth of women online players, cash alternatives and technology innovations, such as smartwatches, virtual reality, bring new areas for growth.

Posted by Alexandra Kravariti
On 2nd November 2017
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