Casino translation: what will the online casino industry look like in 10 years?
The online casino industry is one of the most lucrative global markets, set to reach $81.7 billion in value by 2020. The forecasts, including those for casino translation are all very positive but the true value of the industry is hard to predict because the online nature of it means rapid change is always ahead. The rise of mobile casino gaming was a major boost for the industry and you can guarantee there are more online technology innovations ahead in the near future.
So today we want to ask what the online casino industry will look like in 10 years’ time. There are no guarantees, of course, but we’ve got a good idea of the technology innovations that may or may not shape the industry over the next decade.
More power, more engaging experiences
Ten years is a long time for technology to progress and we’ll be holding some incredibly powerful devices in our hands in another decade’s time from now. The current breed of mobile casino games and how casino translation is implemented takes a minimal, uncluttered approach to provide the best possible experience on small displays with limited processing power.
However, mobile screens seem to be getting bigger every year and processing power is on the constant rise. Which means online casino games in ten years’ time will be able to create more complex and visually engaging experiences for users – the kind of thing we’re more used to seeing from console games.
How the online casino giants make the most of this added power remains to be seen.
Moving beyond mobile
The mobile web has been the biggest transformation for online casino games and casino translation since the internet itself went mainstream. However, new technologies like virtual reality promise a near future where gamers can walk into the world’s most famous casinos and get the full experience without ever leaving their homes.
After all, money saved on tickets for Vegas is more chips you can throw down on the table.
Virtual reality gambling is already taking off and its expected to grow by 800 percent by 2021 alone – and it’s high rollers who are driving the VR casino surge. This represents an estimated $5 billion increase in value for VR gambling over the next few years and you can expect more over the years that follow.
As the number of connected devices in our lives continues to increase, there’s a huge opportunity for online casino brands to create experiences accessible from anywhere. We’re talking about games that take users from VR casinos to their laptops, from mobile to their smartwatch within a single integrated experience.
Imagine VR poker matches connected to slots games on the laptop and mobile roulette sessions on the move. Blackjack on the smartwatch only needs a simple twist or stick command, keeping players within touching distance at all times.
The cross-device experience also gives you a constant connection to users. You can reach out to them with notifications for special deals and invites to specific games. They can reserve their spot in that next big VR poker match or redeem their offer code on the premise of using it within a certain time frame. Quality casino translation will fully harness the above.
Going truly global
The online casino industry is a truly global market but even the biggest brands struggle to make it in every region. Technology will make this easier as serving content to a global audience become more realistic over the next decade.
Last week, we published an article explaining how machine learning promises to make sportsbook translation easier. However, online sports betting isn’t the only industry that’s going to benefit from a smarter breed of translation technology. Casino translation is going to look very different in ten years’ time as well. For example, the prospect of multiplayer VR poker rooms with live casino translation between users isn’t far from being realised.
Of course, the technology will also continue to make translating large volumes of content easier, allowing brands to target wider audiences within similar time frames and budgets.
Casino translation technology won’t be the only driver helping brands expand either. Improved internet technologies will come with faster connections, improved server performance and more efficient software that makes global operation easier.
Online casinos are still a relatively new entity and digital technologies are progressing faster every year. With 2018 fast approaching, we’re on the cusp of some major breakthroughs with the likes of artificial intelligence and virtual reality, which are going to transform the industry over the next ten years. Which makes for an interesting decade ahead for brands on the online casino circuit.
- Posted by Alexandra Kravariti
- On 22nd December 2017
- 0 Comments