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SEO

Increase your search ranking

SEO within online betting and gaming is highly competitive in nature. Digital marketing across all industries is the fastest growing field and arguably the most important strategy to engage with your customers. Technologies such as Google Analytics allow you to turn terabytes of browsing information into manageable and usable data for driving sales and growth through SEO (search engine optimisation), SEM (search engine marketing), and PPC (pay-per-click). But how can you use these tools effectively to take your business global? This is not a matter of simply translating your domestic gaming keyword list to achieve the same online results as your home market. To engage with the right audience in the most relevant search results, keywords and web content must reflect the culture and linguistic nuances of your global customers within their local markets.

Using linguists who are specifically trained and experienced in betting and gaming SEO, SEM and PPC campaigns, we offer a range of services to help you increase your search ranking, relevancy of keywords, click-through rates (CTR) and conversions, whilst retaining your brand voice and consistency.

Using in-country linguists, we achieve these results through a selection of services:
  • Highlight local relevant words or phrases not already included
  • Keyword and text transcreation, including descriptive copywriting
  • Keyword and text localisation
  • Use the latest search tools, such as Google AdWords, or whichever engine is most widely used in your target market, for testing
  • Retain brand names or protected terms from your glossary
  • Analyse competitor keywords in relevant markets


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